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I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind...
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Don't let your business bleed to death
Don't Let Your Business Bleed to Death
By John Stafford
There it is....
YOUR business lying cold on the ground, another company
killed before it even began..
Today we are going to cover three fatal wounds to your
business and what you can do to stop them.
Wound Number One: Buying too many products
Do you find yourself buying the newest wiz bang super duper
explode your profits product all too often?
I know, I know, It had a slick salesletter promising you
money to the moon and so many bonuses you just couldn't resist.
30 day money back guarantee you say? What do you have to
lose???
Plenty. How do I know??
Well I WAS you not so long ago, 40 bucks here, 70 dollars
there Gold package this, upgrade that just $25 more???
Before you know it whats left of your business startup
money?
Not much. Hey look, on the bright side you got some
Great new ebooks :)
What do we do?? STOP. Stop right now. Go through your
inventory of ebooks, courses, tape sets and read them.
Huh?? Read them??? Yep. Apply and take notes on what you
can and return what you can't use. Most products worth
their salt have a return policy and if not, chalk it up
as learning experience.
Wound Number Two: Subscribing to multiple paid sites and
newsletters
They're sprouting up like wildfire now, Paid sites... just
27 bucks a month for instant access.. to this secret,
insider, members only masterpiece.
All you need to take your business to the next level blah
blah HYPE.
As many famous marketers chant: FORGET THE HYPE!
Become members of even a few and that could mean a good
chunk of change to the new guy with limited funds.
Paid newletters fall into the same boat in my opinion and
starting out you should steer clear of these. As far as
free newsletters go, there are so many out there now that
its hard to say whats useful.
My solution is to close this cut fast and choose just one
that you like, where there's quality content thats updated
often. Subscribe to newletters as long as
you have time to
read them. Don't be a "ezine junkie" Your time is precious,
use it wisely.
Wound Number Three: Doing nothing
I often hear "95% of all businesses on the net fail" Why do
you think that is?? While the two reasons above contribute
nothing kills like this last one.
Now I know I'm not the only one whos got that folder of ebooks
on my hard drive rotting or those 3 ring binder courses gathering
dust. Its so easy to get caught up in the rush of life.
Especially when you're working at home.
Putting things off and being lazy feels good sometimes,
don't I know it ;) But time passes fast and if you don't act now
when will you?
I'm not here to be your motivation but I can share somethings
that have worked for me and can work for you also so pay
attention.
1. Take notes when you're reading something be it an ebook
or article and use a highlighter often on parts that interest
you. Keep your notes by your computer so you're reminded often
and its harder to put off.
2. Start a project list - I personally use index cards but
you can use whatever you like. Do one and only one project at a
timeand break it up in parts so its easier to work through.
3. Focus on why - I know you've probably heard this alot but
it bears repeating. Why do you want a business? Is it money
you want or more free time with your family?
To tell your boss where to go and how to get there?
Well if you don't know, figure that out and think on it
often, visualize how you'll feel.
You might think I'm crazy but it works.
With the odds of failure being what they are,
I say we need all the help we can get.
So keep this stuff in mind and...
See you in the top 5!
© 2002 by John Stafford
About the Author
John Stafford is the author of "Your" money is in the list
28 killer ways to snag more subscribers and leads then you
ever thought possible. Visit http://www.listsecrets.com
Also you can Subscribe to his free list building tutorial.
Send a blank e-mail to: tutor@listwarrior.com
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