I Want to Do an Ezine! Part 1 - What is an Ezine?
I Want to Do an Ezine! Part 1 - What is an Ezine? Copyright 2002 Terri Seymour
I have been getting numerous emails lately from people who want to start publishing an
ezine, but really don't know where to start. So, I am going to write this series of articles
from start to finish in the hopes of helping some of my associates get started with their
own ezine! Please feel free to email me if you have questions about anything stated in
these articles.
First of all, what is an ezine? An ezine is simply an electronic magazine or newsletter
sent out periodically to a list of Opt In subscribers. Opt In means they have voluntarily
signed-up to receive your ezine and were not added to the list without their knowledge or
permission.
This is one of the reasons an ezine is so valuable to your business. Your subscribers
have given their consent to receive announcements, promotions, ads,
recommendations, etc. from you!
BUT, let me stress this, you must treat your subscribers with respect, provide valuable
and helpful content and be there for them when they want or need you. You do not want
to USE them as a mailing list for every ad that comes down the pike.
Ok, to get started, one thing you should do is look over a few successful ezines to get a
feel of how they are done. Each publisher will add his/her own style, personality, and
soul to their ezine which in turn is what makes it unique and successful.
A few ezines I would recommend are: Rim Digest at http://www.rimdigest.com Simple
Biz Ezine at
href="http://www.simplebizpublications.com" target="_blank">http://www.simplebizpublications.com Ideas By Post at
http://www.ideasbypost.com and also, My Own Ezine at http://www.myownezine.com ;-)
These ezines are very well written and each publisher has a very distinct style and
personality to go along with the useful content.
What you want to do with your ezine is establish a trust relationship with your readers.
You want them to get to know you and learn that they can trust you and your
recommendations. Be there for them if they have questions, if they need advice, or
support, or if they just want to talk with someone who has more experience.
Your ezine is much, much more than an advertisement for your business. It is a bond
between you and your readers. Treat it as such!
Ezine publishing can be a very rewarding, fun, challenging and if done right, profitable
venture!
In next week's article, I will be dealing with layout, design and format and also naming
your new ezine.
****************** Terri Seymour owns and operates MyOwnEzine.com Learn to publish
and promote your own ezine. mailto:subscribe@myownezine.com For a complete list
of her articles available for reprint please email:
mailto:myownezine-index@getresponse.com You can reach her at:
mailto:ter02@newnorth.net
ATTN: Ezine Publishers, save hours of your valuable time!
http://wetrack.it/eza/af.cgi?710
*******************
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